South East Queensland residents and visitors have been treated to a taste of the Bundaberg Region at the 2019 Royal Queensland Show (Ekka).
Macadamias Australia this week participated in the ten-day showcase for the first time, offering their nutty treats to eager crowds.
Macadamias Australia Director Trevor Steinhardt said the Ekka was a great opportunity to introduce people to their products.
“Events like the Brisbane Ekka enable us to build brand awareness, share our family story and promote the Bundaberg region,” Mr Steinhardt said.
“It’s certainly nice to be in the Woolworths Pavilion along side great producers from across regional Queensland.”
Macadamias Australia’s recently appointed National Sales Manager, Tim Inkster said the family owned and operated business was expanding into more retail outlets, and the Ekka was a logical first step.
“Quality produce is in high demand and people have been very receptive to the different flavours, especially the lemon myrtle and vanilla happy nut,” Mr Inkster said.
“They enjoy hearing the Macadamias Australia story. The Steinhardt family is involved in the whole production process from tree to packet. People want to know who is making their food and where it is coming from.
“Events like the Ekka help put Bundy on the map.”
Royal National Agricultural and Industrial Association of Queensland (RNA) Chief Executive Brendan Christou said about 400,000 people attended the Ekka in Brisbane each year, in a celebration of the country meeting the city.
“The Ekka showcases the extraordinary resilience of our farmers and rural communities, and recognises and rewards our exhibitors, who year in year out, produce the best of the best, despite often difficult conditions,” Mr Christou said.
Read the original article here: www.bundabergnow.com/2019/08/15/macadamias-australia-ekka/